Course description

???? 1️⃣ Fundamentals of Digital Marketing

???? Overview

Learn the core concepts of online marketing and how digital channels drive business growth.

???? Topics Covered:

• Introduction to Digital Marketing

• Traditional vs Digital Marketing

• Marketing Funnel

• Customer Journey

• Digital Marketing Channels

• KPIs & Analytics

???? Outcome:

Build strong foundation in digital marketing strategy.

???? 2️⃣ Social Media Marketing (SMM)

???? Overview

Learn how to promote brands effectively across social media platforms.

???? Topics Covered:

• Platform Strategies (Instagram, Facebook, LinkedIn, YouTube)

• Content Planning

• Organic Growth Techniques

• Paid Ads Basics

• Influencer Marketing

• Social Media Analytics

???? Projects:

• Social Media Campaign Plan

• Content Calendar Creation

• Ad Campaign Simulation

???? 3️⃣ Search Engine Optimization (SEO)

???? Overview

Learn how to rank websites on search engines organically.

???? Topics Covered:

• On-Page SEO

• Off-Page SEO

• Technical SEO Basics

• Keyword Research

• Competitor Analysis

• Google Search Console Basics

???? Projects:

• SEO Audit Report

• Keyword Research Strategy

• Website Optimization Plan

✍️ 4️⃣ Content Marketing

???? Overview

Learn how to create valuable content that attracts and converts customers.

???? Topics Covered:

• Content Strategy

• Blog Writing Techniques

• SEO Content Writing

• Video Content Strategy

• Copywriting Basics

• Content Performance Metrics

???? Projects:

• Blog Article Creation

• Content Strategy Plan

• Landing Page Copy Draft

???? 5️⃣ Email Marketing

???? Overview

Learn how to design and automate email campaigns that drive conversions.

???? Topics Covered:

• Email List Building

• Email Campaign Design

• Automation Workflows

• A/B Testing

• Open Rate & CTR Optimization

• Email Marketing Tools Overview

???? Projects:

• Email Campaign Strategy

• Automated Welcome Sequence

• Promotional Email Draft

What will i learn?

• Understand complete digital marketing ecosystem
• Understand complete digital marketing ecosystem
• Perform SEO optimization
• Perform SEO optimization

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